Client

New Era Group

Brand

MAASSOR range by FOUARA

Set of creations
  • Branding
  • Packaging
  • Graphics

Discover the MAASSOR range of fruit juice drinks in Tetra Pak by FOUARA. Our renovation begins with a dynamic logo, retaining FOUARA’s emblematic circular shape but adding a fountain, recalling the meaning of “FOUARA” (fountain in Arabic). The colors blossom, the typography subtly slopes, infusing a new vitality.

MAASSOR is the first Tetra Pak printed in Algeria. The white packaging charmingly highlights fruit and leaves, with a design that evokes freshness. The MAASSOR logo, in bold red, embodies elegance and originality.

A visual and gustatory journey where MAASSOR juices celebrate freshness and authenticity in every sip.

We’re honored to have our packaging design MAASSOR – Fruity Drink featured by DesignRush in their article Best Food Packaging Design Examples for Inspiration in 2025.